BRAND AND EVENT OFFICER H/F (Ref. MKG0222)

BASSAGAL CONSULTING AFRICA
is recruiting, on behalf of one of its clients, MULTINATIONAL IN
THE BANKING SECTOR:
➢ BRAND AND EVENT OFFICER H/F (Ref. MKG0222) Position based in Douala

Your main missions will be:

• Organize and implement brand and communication activities that include brand value, brand visibil- ity, brand awareness and market share;
• Manage a portfolio of products, all activities and institutional communication that impact the com- pany’s brand;
• Pilot the hosting of all events that enhance the organization’s image, improve client loyalty, and en- hance brand – to – client experience
In order to fulfil your missions, you will:
• Research and analyse consumer behaviour, market trends and competitor activity.
• Conduct research, analyse data, develop go-to-market strategies, and reporting on brand perfor- mance & developing and implementing B & C strategies that resonate with the target market and drives sales.
• Establish budgets, forecasting sales figures, and assessing KPIs and ROI.
• Plan and execute marketing initiatives including campaigns, events, sponsorships, and corporate so-
cial responsibility programs.
• Build brand awareness and increasing brand value and profitability.
• Build budgets and use specialist knowledge to assist relevant services in managing contractual mar- keting relationships Overseeing in-branch and outdoor branding
• Analyse and negotiate sponsorship deals.
• Lead the logistical planning for events and engage relevant services for local compliance exigencies
relating to event organization.
• Manage all branding and institutional communications and develop event feedback surveys.
• Measure and report on campaign performance and assessing KPIs and ROI.
• Overseeing the production of advertisements, promotional materials and mail campaigns.
• Use advanced analytics, quantitative and qualitative techniques, and data visualization to provide
• insights to support the business to answer critical questions
• Regular reporting to management on socio-economic, political and competitive evolutions in the country.
• Work very closely with the Brand and Corporate communication teams at the regional and group levels
Profile :
• Degree in business, marketing, public relations, communications, hospitality or related fields.
• A minimum of 5 years’ experience in a marketing, business.

• Previous experience in developing brand, corporate communication and marketing strategies.
• Good communication skills, perfectly bilingual (English & French) both verbal and written.
• Highly organized and can work under pressure.
• Budget management, communication, and marketing skills.
• Strong research and analytical skills.
• Project management experience.
• Highly Organized, multi-tasker, attention to details & respect of deadlines.
• Proficiency in various event software.
• Expert interpersonal skills.

Interested candidates should send their CV specifying the reference « MKG0222 » at the following address:
yannick.billigha@bassagal-consulting.com
The deadline to apply is 28th February 2022. Only shortlisted candidates will be contacted.