BASSAGAL CONSULTING AFRICA
is recruiting, on behalf of one of its clients, MULTINATIONAL IN
THE BANKING SECTOR:
\u27a2 A DIGITAL MARKETING & MARKET ANALYTICS OFFICER (Ref. MKG0122)
Position based in Douala<\/p>\n\n\n\n
Your main missions will be:<\/p>\n\n\n\n
\u2022 Plan all marketing and sales promotion campaigns.
\u2022 Collect market information, analyze metrics, identify trends and evaluating emerging technologies.
\u2022 Measure and report on the performance of all digital marketing campaigns.
\u2022 Conduct social media audits to ensure best practices are being used.
\u2022 Plan, upload, and update content on a timely basis.
\u2022 Maintain digital dashboard of several different accounts.
\u2022 Coordinate with sales team to create marketing campaigns.
\u2022 Prepare all customer communications in liaison with the communication officer to ensure con- sistency with brand.
\u2022 Create and maintain online listings across e-commerce platforms.
\u2022 Provide technical support to relevant teams on efficient social media partner sourcing.
\u2022 Conduct internal and external data analysis to better guide on the enterprise customer experience, and global marketing efforts.
\u2022 Establish innovative strategies to solve complex marketing problems: reach valuable data driven in- sights, through the discovery of patterns and trends; testing and evaluating various marketing mix models; formulating and designing data pipelines to monitor key metrics for the marketing teams
\u2022 Work very closely with the Business Units, Brand, Marketing & Communication Teams at the regional & Group levels.
\u2022 Design and oversee all aspects of our digital marketing including our marketing database, email, and display advertising campaigns.
\u2022 Develop and monitor marketing and publicity campaign budgets.
\u2022 Plan and manage our social media platforms and timely capture of salient social media information.
\u2022 Prepare accurate reports on our marketing and promotion campaign\u2019s overall performance.
\u2022 Identify the latest trends and technologies affecting our industry.
\u2022 Evaluate important metrics that affect our website traffic, service quotas, and target audience.
\u2022 Work with Business teams across the bank to brainstorm new and innovative growth strategies.
\u2022 \u2022 SEO and SEM \u2013responsible for boasting website and content to increase reach and views.
\u2022 \u2022 Optimize website structure and content for search engines (SEO) and\/or the use of paid online advertising (SEM) to help drive relevant traffic to their website.
\u2022 Convert website visits into online onboards via easy online experience and introduction of special deals to get clients to download the enterprise Mobile Apps, online onboards.
\u2022 Social Networking \u2013responsible for managing the online presence and brand. Use the Social network- ing tools such as Facebook, Twitter and Google+ to engage with customers in real time and be re- sponsible for this online communication.<\/p>\n\n\n\n
Profile :
\u2022 Bachelor\u2019s degree in marketing, digital marketing, Business, or relevant field.
\u2022 A minimum of 5 years\u2019 experience in a digital marketing analytics\/marketing\/consulting or advertis- ing position.
\u2022 Previous experience in developing brand, corporate communication, and marketing strategies.
\u2022 In-depth knowledge of various social media platforms, best practices, and website analytics.
\u2022 Solid understanding of website analytics tools e.g. google analytics;
\u2022 Solid understanding of HTML, CSS, and JavaScript is required.
\u2022 Knowledge of video and picture editing software such as Adobe is an advantage
\u2022 Highly creative with excellent analytical abilities.
\u2022 Outstanding communication and interpersonal skills.
\u2022 Up to date on the latest trends and technologies in digital marketing.
\u2022 Marketing domain expertise: Hands-on experience from tactical marketing analytics.
\u2022 Experience executing paid social media campaigns.
\u2022 Strong technical competence to perform advanced analytics: Coding skills (such as python, java,c), experience performing analysis with large datasets, analytics tools experience (SPSS, R, excel, SQL, HIVE, hadoop), experience from 3rd party marketing tools (such as Google Analytics, Mixpanel, Adobe Marketing Cloud).
\u2022 Experience with hands-on statistical modeling (such as regression modeling, a\/b testing, significance testing etc), knowledge about machine learning (such as predictive modeling, decision trees, classi- fication models, clustering techniques), knowledge about statistical research methods (such as con- joint survey models, segmentation survey methods).
\u2022 Must be able to juggle multiple projects at the same time and have incredible attention to detail.
\u2022 Full understanding of all social media platforms.
\u2022 Problem solving skills.
\u2022 Knowledge of content management systems.
Interested candidates should send their CV specifying the reference \u00ab MKG0122 \u00bb at the following address:<\/p>\n\n\n\n
yannick.billigha@bassagal-consulting.com
The deadline to apply is 28th February 2022. Only shortlisted candidates will be contacted.<\/p>\n","protected":false},"excerpt":{"rendered":"
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